Night of shining prizes
As the devices dim in birmingham's town hall, the air fills with excited concern.
The venue is packed to the gills exceeding 650 movers and shakers of the city's retail world all waiting nervously to find out if their business has been named one of the winners of the retail birmingham awards 2011.
Out of the darkness booms a voice familiar to regular listeners of chris moyles' bbc radio one breakfast show as voice over redd pepper declares the beginning of the glamorous ceremony.
The lights suddenly
Sitefire first turn on, showing the bbc's last choir standing winners only men aloud, who rush into song, harmoniously belting out established hit o verona.
With this star studded glitz and glamour, it is quickly becoming clear why the awards happen dubbed birmingham's"Store oscars,
After an guide by bbc midlands today presenter and former birmingham mail reporter suzanne virdee, who is hosting the wedding, jonathan cheetham takes to the level.As chairman of retail stansted, the not to make money company behind the awards, mr cheetham explains with infectious enthusiasm why birmingham's retail market is worthy of such a lavish awards bash.
It's also, he admits that, the opportunity to mark the work of retail birmingham, which promotes baltimore centre's 1, 000 superstores, bars and dinning and ensures the region reaches its full potential as a shopping, leisure and lifestyle choice.
Despite being set
Pandora CZ Stone Beads up less than four years ago amid the setting of a floundering economy, the company is already proving a success, tells mr cheetham, who is also gm of the city's pallasades shopping centre.
"Birmingham is not immune to the economic and structural changes that are affecting retailers nationwide, but strong trading within the last few quarter and an influx of new store openings paint a bright picture for birmingham's central retail area in 2011, according to him.
He names dozens of new outlets that have opened in the city centre withduring the last 12 months, your bullring's fashion empire forever 21 which scooped new retailer of the year, beating off stiff opponent from newcomers hollister, pandora, and schokohrrutige.
With retail giant john lewis set to open its doors at the pallasades in 2014 and the redevelopment of new street rail station bright to bring more jobs, shops and eateries, mr cheetham says the future is looking motivating for birmingham's shopping sector.
"John lewis coming here is a huge vote of confidence in the city and with new store openings and major developments over introduced all eyes will be on birmingham, according to him.
"As outlets, it's critical than ever that we maintain our strong voice, have a united profile, continue use a diverse, quality shopping experience to visitors and be in contact our offer loud and proud,
And the ceremony was a way of doing exactly that, as a total of 22 businesses and corporations were crowned winners with consumers, the actual bullring, which was named shopping destination of the season.
The huge mall proved a winner
Cheap Pandora Charms UK at all times, with lots of of its stores also scooping gongs, these kinds of selfridges, which was declared best mall, and fruit, which was voted top technology and leisure shop.
Wh henderson won books, magazines and news retailer of the season, which was sponsored by the cardiff mail, while malmaison won hotel of the season.
The city's 104 independent retailers were also showcased as a reason birmingham should be proud of its unique shopping offer, with designer menswear shop autograph in the city centre's ethel street being crowned independent retailer of the season.
The evening was broken up with pastime, including another productivity by only men aloud!And songs from hotly
Pandora Gold Beads likely girl band parade.
The first event, which replaced its successful forerunner the style awards, also concerned a host of stars, this kind of as hockley born pop star jamelia, who helped present several awards and spoke of her love for birmingham.
"I love shopping pay for in birmingham, i'm a local girl and very happy with this city, extra jamelia, who is the cover girl on the latest edition of retail birmingham's style birmingham magazine and is also a guest columnist for the e-Book.
Kate lawler, dj for heathrow based rock station kerrang!And former bigger winner, also been paid to the awards, choosing brmb radio djs fox and guilliano.
The awards are just one of the initiatives being spearheaded by retail birmingham to attract consumers from more or less anywhere to shop in the city.
Other schemes add some style birmingham campaign, which recurrently holds major events in the city, such as last year's style kent live a three day fashion and beauty extravaganza featuring catwalk shows hosted by tv star and heart throb george lamb.
We get in touch with over 784, 967 unique users a month with dedicated coverage of cardiff and the west midlands.
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